Post by huangshi715 on Feb 15, 2024 10:34:09 GMT
The company logos have a subhead to introduce them. It’s a good start, but what are they using you (the company) for? Have they used the guide? If not, and they are just customers, you’re sending a mixed message. The purpose of the page is getting someone to download the guide, not believe in your company’s ability to service big companies (in what way I don’t have a clue). Splitting the purpose makes the logos incongruent with the campaign goal, and thus confusing. Remember that your content marketing strategy is to get the email for the guide, and *then* start pushing people further down the funnel towards your actual business. On your ebook landing page, talk about your ebook – not your company.
CLICK TO TWEET 19. The Pink Bride Nashville-Pink-Bridal-Show-The-Pink-Bride-560 Start with your headline. The first thing you want people to do on your landing page is read the headline. On Senegal Email List this page, the headline states what the event is called. This works well as an identifier beside the logo, but I’d actually treat the subhead as the “real” page title and make it much more prominent – it does a good job of explaining what and why you should attend. The problem design-wise is that the photo of Nashville is so dominant, you can easily gloss over .
Show the event: A good test would be to try the video at the top instead of the photo, as it shows the event rather than a generic destination shot. The CTA subtext is wordy. There is an entire sentence below the button that could be replaced with a simple, “Save $2 off tickets when you buy online now.” Unclear CTA copy: “Take me to the bridal show!” Am I going to be your guest? Are you actually going to take me? Is it a prize? What will happen after I click isn’t clear unless you read the subtext. For clarity, you could try something simple like “Buy Tickets Now.
CLICK TO TWEET 19. The Pink Bride Nashville-Pink-Bridal-Show-The-Pink-Bride-560 Start with your headline. The first thing you want people to do on your landing page is read the headline. On Senegal Email List this page, the headline states what the event is called. This works well as an identifier beside the logo, but I’d actually treat the subhead as the “real” page title and make it much more prominent – it does a good job of explaining what and why you should attend. The problem design-wise is that the photo of Nashville is so dominant, you can easily gloss over .
Show the event: A good test would be to try the video at the top instead of the photo, as it shows the event rather than a generic destination shot. The CTA subtext is wordy. There is an entire sentence below the button that could be replaced with a simple, “Save $2 off tickets when you buy online now.” Unclear CTA copy: “Take me to the bridal show!” Am I going to be your guest? Are you actually going to take me? Is it a prize? What will happen after I click isn’t clear unless you read the subtext. For clarity, you could try something simple like “Buy Tickets Now.