Post by alicebapary717 on Feb 15, 2024 11:00:54 GMT
Currently, there are two types of mailings - based on the customer base and for a cold audience. In general, they help solve the following business problems: Advertising. For this, the cold customer base provided by the mobile operator is used. At the same time, the employees of the customer brand do not see the numbers, they only configure the campaign according to the principle of targeted advertising - they kill the location and description of the target audience. In this way, new customers are attracted who will follow the link and make a purchase. In order to re-set the target, it is necessary to pay the mobile operator again. Repeat sales. The company sends promotional offers to its customer base to encourage repeat purchases.
Such mailing can be both mass and segmented, i.e. meet the interests of each individual buyer. Information. In case of important changes in the company - for example, a change in the location of stores - it is worth informing customers about this, for which SMS is suitable. Service. Information about Lithuania Email List the order, a request to evaluate the service is a manifestation of attention to the client and a way of interacting with him. SMS marketing services Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail How to choose a service for SMS mailings As we indicated earlier, two channels can be used to set up mailings — mobile operators and specialized services. Each of them has its advantages and disadvantages. Mobile operators offer easy registration and the opportunity to attract new customers.
However, not all of your audience uses one operator, so, most likely, you will have to pay more for sending SMS to subscribers of other operators. There are many popular SMS services :SendPulse, eSputnik, SMS Club, SMS-fly, etc. Their main advantages: the ability to import the client base from Excel or CRM; availability of additional tools: email marketing, push notifications, sending via messengers, etc. However, some services offer an inflated price for their services, so you should first analyze all options before settling on the one that is convenient for you. Read also : The BLUF method in communications. What is it, how does it work and where should it be used? How to prepare a mailing Before ordering a newsletter, you need to prepare properly. To do this, it is enough to perform a few steps: Perform base segmentation. Point sales work better, because they cover the needs of each customer individually.
Such mailing can be both mass and segmented, i.e. meet the interests of each individual buyer. Information. In case of important changes in the company - for example, a change in the location of stores - it is worth informing customers about this, for which SMS is suitable. Service. Information about Lithuania Email List the order, a request to evaluate the service is a manifestation of attention to the client and a way of interacting with him. SMS marketing services Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail How to choose a service for SMS mailings As we indicated earlier, two channels can be used to set up mailings — mobile operators and specialized services. Each of them has its advantages and disadvantages. Mobile operators offer easy registration and the opportunity to attract new customers.
However, not all of your audience uses one operator, so, most likely, you will have to pay more for sending SMS to subscribers of other operators. There are many popular SMS services :SendPulse, eSputnik, SMS Club, SMS-fly, etc. Their main advantages: the ability to import the client base from Excel or CRM; availability of additional tools: email marketing, push notifications, sending via messengers, etc. However, some services offer an inflated price for their services, so you should first analyze all options before settling on the one that is convenient for you. Read also : The BLUF method in communications. What is it, how does it work and where should it be used? How to prepare a mailing Before ordering a newsletter, you need to prepare properly. To do this, it is enough to perform a few steps: Perform base segmentation. Point sales work better, because they cover the needs of each customer individually.