Post by samueldavidd109 on Feb 20, 2024 5:23:12 GMT
A boycott soon seems like a call . In Belgium and Holland, advertisements have appeared on the streets and on social networks where you can read the following volcanic phrase: "Don't buy Coca-Cola . " Below and with a noticeably smaller font, however, there is this other message (which complements the previous sentence and ends up explaining everything): "If you don't help us recycle . " Despite what it may seem a priori, the campaign in question is neither a provocation by Coca-Cola 's competition nor a call to action by activists and consumer protection organizations. The campaign is signed by the American multinational soft drinks company itself. And your message is in line with your own business goals.
Coca-Cola intends to recycle all of its product packaging by 2025 and in Europe the company plans to use at least 50% recycled plastic in the manufacturing of bottles. Coca-Cola is aware that to make these Denmark Telegram Number Data ambitious objectives a reality it will inevitably need the collaboration of its customers , whom it intends to involve precisely with its new campaign launched in Belgian and Dutch lands. The American multinational seeks to spread its message in favor of recycling throughout the world (particularly in festivals, cities and social networks) throughout the summer. In Belgium , and according to data held by Coca-Cola, the proportion of recycled plastic is only 26% (since few bottles are returned and end up in the trash or, failing that, in the oceans).
Aware of this reality, at the festivals held in the Belgian country, Coca-Cola will market soft drinks packaged in 100% recycled plastic for the first time. The Coca-Cola campaign in Holland and Belgium is signed by the Noise Netherlands agency. The outdoor advertising ads were handled by Pinkeye and We Want More Store. And the adaptation of the campaign for film and television was undertaken by Hogarth. If you do not see the embedded video correctly, click here Coca-Cola recently launched a campaign in Italy that also focused on recycling . The central axis of that campaign, signed by Publicis Italia, was a series of billboards pointing fingers at nearby recycling points.
Coca-Cola intends to recycle all of its product packaging by 2025 and in Europe the company plans to use at least 50% recycled plastic in the manufacturing of bottles. Coca-Cola is aware that to make these Denmark Telegram Number Data ambitious objectives a reality it will inevitably need the collaboration of its customers , whom it intends to involve precisely with its new campaign launched in Belgian and Dutch lands. The American multinational seeks to spread its message in favor of recycling throughout the world (particularly in festivals, cities and social networks) throughout the summer. In Belgium , and according to data held by Coca-Cola, the proportion of recycled plastic is only 26% (since few bottles are returned and end up in the trash or, failing that, in the oceans).
Aware of this reality, at the festivals held in the Belgian country, Coca-Cola will market soft drinks packaged in 100% recycled plastic for the first time. The Coca-Cola campaign in Holland and Belgium is signed by the Noise Netherlands agency. The outdoor advertising ads were handled by Pinkeye and We Want More Store. And the adaptation of the campaign for film and television was undertaken by Hogarth. If you do not see the embedded video correctly, click here Coca-Cola recently launched a campaign in Italy that also focused on recycling . The central axis of that campaign, signed by Publicis Italia, was a series of billboards pointing fingers at nearby recycling points.