Post by samsparrow74 on Feb 15, 2024 3:31:26 GMT
Despite their flaws, brainstorming sessions are not so futile in their results to be rooted out . And they can, in fact, be significantly improved by using the techniques that Ben Taylor dissects below in a post for the Dropbox blog : 1. Precede the brainstorming session with individual sessions for the genesis of ideas . In this way, participants in the brainstorming session have enough time and space to come up with their own ideas, think outside the box, and then have enough confidence to share them in a group. 2. Clarify the focus of the brainstorming session . Instead of focusing on generating “marketing ideas” (in general), we need to sharpen our focus and focus on generating, for example, “ideas for summer campaigns.” The more specific the topic chosen, the less time it will take for participants to generate appropriate ideas and the faster the generation of unexpected suggestions will also be.
Do half of the brainstorming session before brainstorming. It is highly recommended that all participants come to the session with a list of ideas illuminated alone. In this way, participants will be able to bypass the first Pakistan Phone Number List three phases of Osborn's technique to dive headlong into the most fun and fruitful stage: the combination of different ideas. 4. Vary the size of the group throughout the brainstoming session . Different research suggests that a single, static group of people involved in a brainstorming session can end up becoming problematic. In this type of group, one participant (more outspoken than the rest) usually takes the lead and tramples on the ideas of others. On the other hand, when several people enter and leave the group, ideas flow more easily and are more varied.
Embrace digital brainstorming . Brainstorming sessions do not necessarily take place in physical spaces; they can also take place in virtual environments with collaborative documents in which participants must add ideas in a specific period of time. In virtual environments, participants feel, in fact, less self-conscious and are less afraid to contribute with ideas that are a priori crazy. 6. Look for more than just solutions in brainstorming sessions. In many brainstorming sessions, participants are asked to find a solution to a problem. When brainstorming sessions pivot 100% around a problem, participants feel particularly pressured, and when that happens, it doesn't take long for brainstorming to surface. For this reason, it is sometimes convenient to put somewhat less difficult questions on the table or to rely on word association or “mood boards” with images and photos. These brainstorming sessions are usually less practical from the point of view of generating results, but they are good for approaching old problems seen thousands of times before in completely new ways.
Do half of the brainstorming session before brainstorming. It is highly recommended that all participants come to the session with a list of ideas illuminated alone. In this way, participants will be able to bypass the first Pakistan Phone Number List three phases of Osborn's technique to dive headlong into the most fun and fruitful stage: the combination of different ideas. 4. Vary the size of the group throughout the brainstoming session . Different research suggests that a single, static group of people involved in a brainstorming session can end up becoming problematic. In this type of group, one participant (more outspoken than the rest) usually takes the lead and tramples on the ideas of others. On the other hand, when several people enter and leave the group, ideas flow more easily and are more varied.
Embrace digital brainstorming . Brainstorming sessions do not necessarily take place in physical spaces; they can also take place in virtual environments with collaborative documents in which participants must add ideas in a specific period of time. In virtual environments, participants feel, in fact, less self-conscious and are less afraid to contribute with ideas that are a priori crazy. 6. Look for more than just solutions in brainstorming sessions. In many brainstorming sessions, participants are asked to find a solution to a problem. When brainstorming sessions pivot 100% around a problem, participants feel particularly pressured, and when that happens, it doesn't take long for brainstorming to surface. For this reason, it is sometimes convenient to put somewhat less difficult questions on the table or to rely on word association or “mood boards” with images and photos. These brainstorming sessions are usually less practical from the point of view of generating results, but they are good for approaching old problems seen thousands of times before in completely new ways.