Post by samsparrow74 on Feb 15, 2024 4:48:14 GMT
October has just hatched, but some brands are already putting all their (advertising) meat on the grill for Halloween . One of them is the Geico insurance company , which has just launched its campaign to celebrate the long-awaited holiday. Far from being creepy (as one would expect considering that it revolves around Halloween thematically), Geico's new campaign exudes a sparkling sense of humor and stars two twenty-something girls who share a home with a witch who is fond of preparing potions in her inseparable cauldron. . The two young women who star in the latest from Geico have very different tastes and priorities when it comes to choosing a third tenant for their house (one wants someone who loves cats and the other someone who helps them with the kitchen). In the end, the two college students reach an agreement and opt for the witch Griswalda as their roommate. If you do not see the embedded video correctly, click here Griswalda does not exactly make life easy for her companions. floor , particularly when he is about to make one of them try his potion to perform transfigurations.
Good old Griswalda's favorite hobby is standing in front of the stove to prepare potions in her cauldron (like Professor Snape in the Harry Potter movies ). In fact, in a video designed to be disseminated Jordan Phone Number List on social networks, the witch stars in her own "cooking show" to the rhythm of karaoke. If you do not see the embedded video correctly, click here Behind the new Geico campaign (whose insurance policies, although very complete, will hardly cover the transfigurations portrayed in it) is The Martin Agency. In the era of Mad Men, the advertising industry, terribly fond of clichés, painted a terribly distorted portrait of reality in which men smoked pipes and women were housewives as industrious as they were happy. More than half a century later, the image that advertising returns of the society in which it takes root is slightly more inclusive, more egalitarian and also more trustworthy (compared to the real world).
Advertising once anchored in absolutely immovable stereotypes , have substantially improved in their portrayal of different people, communities and families. However, and although there are many things that have changed for the better, the advertising industry has not broken away from the clichés 100%. Very often advertising leaves the subtleties of daily life (real) in the background in favor of much more extreme and dramatic images , explains Karen Martin in an article for Campaign . Leaving old clichés behind to embrace new stereotypes In advertisements, teenagers are usually portrayed as moody, hormonal beings who are unable to take their eyes off their loved ones' mobile phones. And women with normal bodies appear in advertising so proud of their curves that they don't even worry about wearing clothes. Although it is frankly magnificent that advertising celebrates the beauty of women of all shapes and sizes, nudity is not a sine qua non to extol the benefits of a "body positive" mentality .
Good old Griswalda's favorite hobby is standing in front of the stove to prepare potions in her cauldron (like Professor Snape in the Harry Potter movies ). In fact, in a video designed to be disseminated Jordan Phone Number List on social networks, the witch stars in her own "cooking show" to the rhythm of karaoke. If you do not see the embedded video correctly, click here Behind the new Geico campaign (whose insurance policies, although very complete, will hardly cover the transfigurations portrayed in it) is The Martin Agency. In the era of Mad Men, the advertising industry, terribly fond of clichés, painted a terribly distorted portrait of reality in which men smoked pipes and women were housewives as industrious as they were happy. More than half a century later, the image that advertising returns of the society in which it takes root is slightly more inclusive, more egalitarian and also more trustworthy (compared to the real world).
Advertising once anchored in absolutely immovable stereotypes , have substantially improved in their portrayal of different people, communities and families. However, and although there are many things that have changed for the better, the advertising industry has not broken away from the clichés 100%. Very often advertising leaves the subtleties of daily life (real) in the background in favor of much more extreme and dramatic images , explains Karen Martin in an article for Campaign . Leaving old clichés behind to embrace new stereotypes In advertisements, teenagers are usually portrayed as moody, hormonal beings who are unable to take their eyes off their loved ones' mobile phones. And women with normal bodies appear in advertising so proud of their curves that they don't even worry about wearing clothes. Although it is frankly magnificent that advertising celebrates the beauty of women of all shapes and sizes, nudity is not a sine qua non to extol the benefits of a "body positive" mentality .