Post by huangshi715 on Feb 15, 2024 5:10:18 GMT
We’d really love to hear what you think – and it won’t hurt our iTunes ranking, either. giphy copy 3 Mentioned in the podcast Content Marketing definition via Unbounce’s Conversion Glossary 5 Ways to Create A Better Content Strategy in 2014 by Tommy Walker via Unbounce 11 Facts of Life For People Under 5’3” via BuzzFeed The Most Entertaining Guide to Landing Page Optimization by Oli Gardner via Moz Why Do People Hate Ambition? by Derek Halpern via Social Triggers Why “Simple” Websites Are Scientifically Better by Tommy Walker via Conversion XL Jab Jab Jab Right Hook by Gary Vaynerchuk A Brief History of Time by Stephen Hawking Whiteboard Fridays via Moz How to Leverage Content for Conversions via Unbounce Theme Music: “Gypsy Song” by The Freak Fandango Orchestra, available on the Free Music Archive, under CC by license.Writing effective landing .
It’s about understanding that real people are responsible for every click on your landing page. Have a look at your most recent landing page. Are you leveraging any psychological triggers in your copywriting to motivate your prospects to take action? Good ol’ social proof and urgency? Or – *gasp* – none at all? Here UAE Email List are four psychological triggers that will help you write landing page copy that motivates your prospects to take action. 1. We love to hate the enemy There’s a reason that casting villains has been a common marketing and advertising tactic for many years. Decades ago, sociologist George Simmel argued that we create common enemies because it unites us with groups of people we believe to be like us.
And more recent studies, such as “Interpersonal Chemistry Through Negativity: Bonding by Sharing Negative Attitudes About Others,” show that is may very well be true. Have you seen any advertisements featuring annoying co-workers, boring jobs or mean bosses? Or how about all of those Apple advertisements that paint PC users as pocket protector-wearing nerds? Relating to prospects’ pain in your marketing campaigns can also help you call attention to the benefits that your product or service brings. Kent Huffman, VP of Marketing at Servergy, elaborates on that in this Business Insider article: “With an enemy, it’s easier to tailor messages that play up your strengths.
It’s about understanding that real people are responsible for every click on your landing page. Have a look at your most recent landing page. Are you leveraging any psychological triggers in your copywriting to motivate your prospects to take action? Good ol’ social proof and urgency? Or – *gasp* – none at all? Here UAE Email List are four psychological triggers that will help you write landing page copy that motivates your prospects to take action. 1. We love to hate the enemy There’s a reason that casting villains has been a common marketing and advertising tactic for many years. Decades ago, sociologist George Simmel argued that we create common enemies because it unites us with groups of people we believe to be like us.
And more recent studies, such as “Interpersonal Chemistry Through Negativity: Bonding by Sharing Negative Attitudes About Others,” show that is may very well be true. Have you seen any advertisements featuring annoying co-workers, boring jobs or mean bosses? Or how about all of those Apple advertisements that paint PC users as pocket protector-wearing nerds? Relating to prospects’ pain in your marketing campaigns can also help you call attention to the benefits that your product or service brings. Kent Huffman, VP of Marketing at Servergy, elaborates on that in this Business Insider article: “With an enemy, it’s easier to tailor messages that play up your strengths.