Post by huangshi715 on Feb 15, 2024 6:19:06 GMT
Partnering with non-profit FEED Projects, Target created a whole collection of charity-driven apparel and accessories. Every purchase went towards providing meals for 35-40 hungry people. pic4 560 Some of the apparel from Target’s campaign in partnership with FEED projects. Image source. Target heavily promoted the campaign on social media, resulting in tons of visibility and engagement – and they raised enough money to donate 10 million meals to the needy. If you want people to use narrative in your social media campaigns to engage followers: Share a story (about your brand or a cause that you believe in) that will strike an emotional chord Ask your fans to share .
Make it fun and encourage participation Most marketers are so immersed in their brands and maximizing mileage on social media that they forget the most important rule of interaction on social media: It’s got to be fun! Think about it: In your personal social media accounts, what is the stuff that you see Vietnam Email List your friends and family sharing the most? Is it updates from the finance team of some company? Or is it hilarious jokes, memes and one-liners? My money is on the latter. Psychology at work If you have a social media account, it’s likely that you see a lot of amusing things in your feed.
A study by Ipsos about the motivations behind sharing on social media showed that people were second most likely to share “funny” things (43%) on social media, surpassed only by “interesting” things (61%). So what motivates us to share things that we consider to be fun? Fun and laughter is proven to help bring people together – as Psychology Today reports, “Laughter bonds us through humor and play.” How to apply this to your social media campaigns You may argue that your brand is serious and not some frivolous youth-oriented one to make a song and dance about.
Make it fun and encourage participation Most marketers are so immersed in their brands and maximizing mileage on social media that they forget the most important rule of interaction on social media: It’s got to be fun! Think about it: In your personal social media accounts, what is the stuff that you see Vietnam Email List your friends and family sharing the most? Is it updates from the finance team of some company? Or is it hilarious jokes, memes and one-liners? My money is on the latter. Psychology at work If you have a social media account, it’s likely that you see a lot of amusing things in your feed.
A study by Ipsos about the motivations behind sharing on social media showed that people were second most likely to share “funny” things (43%) on social media, surpassed only by “interesting” things (61%). So what motivates us to share things that we consider to be fun? Fun and laughter is proven to help bring people together – as Psychology Today reports, “Laughter bonds us through humor and play.” How to apply this to your social media campaigns You may argue that your brand is serious and not some frivolous youth-oriented one to make a song and dance about.