Post by huangshi715 on Feb 15, 2024 7:36:11 GMT
Hautelook had some amazing results when they offered discounts in their Facebook ads. Giving fans a 50% discount on their products resulted in the third largest day of sales in their history. hautelook-facebook-ad-1 Image source. One final thing: Remember that a discount isn’t very effective if it lasts forever. You don’t want people putting off the purchase ‘til next week, only to forget. Deadlines incentivize people to act now. It’s clear that Udemy is aware of this when they inject urgency into their ads. If you don’t buy the Udemy course within the next 2 days, you’ll have to pay the full price of $99.
udemy-urgency 67% of Facebook users click on discounted offers, but without a deadline, discounts don’t work. CLICK TO TWEET Test your calls to action Now your personalized ad has benefits-driven copy and an irresistible offer. The only thing left is to get the prospect to take action. Facebook provides you with five Japan Email List options for a call to action button on the bottom-left corner of your ad: “Sign Up,” “Learn More,” “Book Now,” “Shop Now” and “Download.” What’s the point, you ask? If your ad copy is optimized to incentivize people to click, do you really need to include a button, too? Heyo ran an A/B test to see how adding one of those CTA buttons impacted click-through rates.
They had two identical ads with an offer for a free trial of their software. The only difference was that one ad had a “Learn More” CTA button. heyo While the ad without a CTA reached 28,000 people and received 97 clicks at $1.22 per click, the one with the CTA was the clear winner: It reached 24,000 people and received 136 clicks at $0.86 per click. That’s a 63.6% increase in conversions and 40% decrease in CPC by simply adding a call to action. Adding a CTA button to your Facebook ad can result in a 64% increase in conversions. CLICK TO TWEET You’ll want to test different variations on your CTA button and ad copy – like Heyo, you may find that small .
udemy-urgency 67% of Facebook users click on discounted offers, but without a deadline, discounts don’t work. CLICK TO TWEET Test your calls to action Now your personalized ad has benefits-driven copy and an irresistible offer. The only thing left is to get the prospect to take action. Facebook provides you with five Japan Email List options for a call to action button on the bottom-left corner of your ad: “Sign Up,” “Learn More,” “Book Now,” “Shop Now” and “Download.” What’s the point, you ask? If your ad copy is optimized to incentivize people to click, do you really need to include a button, too? Heyo ran an A/B test to see how adding one of those CTA buttons impacted click-through rates.
They had two identical ads with an offer for a free trial of their software. The only difference was that one ad had a “Learn More” CTA button. heyo While the ad without a CTA reached 28,000 people and received 97 clicks at $1.22 per click, the one with the CTA was the clear winner: It reached 24,000 people and received 136 clicks at $0.86 per click. That’s a 63.6% increase in conversions and 40% decrease in CPC by simply adding a call to action. Adding a CTA button to your Facebook ad can result in a 64% increase in conversions. CLICK TO TWEET You’ll want to test different variations on your CTA button and ad copy – like Heyo, you may find that small .